A new kind of family clinic is here.
A longevity-focused family practice, built to help you live better, longer.
Primary care·Preventive medicine·Hormone health·Barrie, Ontario
Claim your free Optimal Starter
No cost. No sales pitch.
Yours to keep.
Yours to keep.
Now welcoming our first 100 members at the new clinic.
The Optimal Starter
A free 30-minute visit. For adults considering a new family practice.
Get a free body composition scan and meet with our NP clinical team. A zero-fee visit with no obligation to join.
Total value: $150+. Your cost: $0.
InBody body-composition scanA 60-second scan — see your muscle mass, body fat, and hydration. Get a printed report to take home.
$75 value
Tour of our new Barrie clinicGet a tour of our newly finished best-in-class facility with onsite testing and amenities.
Included
Meet with a Nurse PractitionerTalk about your health goals and figure out if our team is right for you.
$75 value
Coffee or tea — on usYou'll be here 30 minutes; we'll treat you like a guest.
On the house
Comprehensive care for the whole you.
01 / PRIMARY CARE
Family primary care
Your own NP. Unhurried visits. Same-day messaging. Prescription management. Specialist referrals.
02 / PREVENTION
Preventive medicine & longevity
Advanced labs, body-composition tracking, and a personalized health plan designed for the long run.
03 / HORMONE HEALTH
Hormone health
Women's and men's hormone care for the adult conditions OHIP often can't prioritize.
Why Optimal
Primary care the way it should work.
You want a doctor who actually knows you. Who answers when you message. Who has more than 10 minutes. Who tracks your numbers over time, not just when something breaks.
That's what Optimal is. A private family practice in Barrie — designed for people who want to age well and stay ahead of what's next.
Everything your membership covers.
Eight capabilities built around continuity, access, and the time to actually do the work.
One dedicated Nurse Practitioner
Choose your NP when you join. See the same person every visit — no rotating providers, no starting over every time.
45-minute unhurried visits
Up to six scheduled visits per year, plus acute visits as needed. We never rush the room.
Unlimited same-day messaging
Call, text, or message your care team. Same-day response during business hours. No triage queue.
Quarterly InBody body-composition scans
Muscle, fat, visceral fat, phase angle — tracked every 90 days so you can see what's working.
Personalized health plan
Built with you in your first visit, revisited every six months. A document that evolves with your life.
Prescription refills without a visit
Message us, we renew. No "please come in just for the prescription."
Specialist & imaging referral coordination
We manage the referral, track the result, and loop back with you.
After-hours urgent health line
Direct access to a clinician when you need it, outside business hours.
We built the clinic we'd want to go to.
Our south Barrie location opened in 2026. It's a nearly million-dollar build, designed around a single idea: primary care shouldn't feel like an assembly line.
Exterior · South Barrie
Reception
Exam room
InBody room
Consult room
Meet the clinicians who'll care for you.
NP-led primary care, with every member matched to one provider for the long haul.
15+ years of primary care experience with a focus on longevity and preventive medicine.
Family-focused care with specialty training in women's health and hormone medicine.
EL
Emma Lenart, NP
Nurse Practitioner
Preventive care and chronic-condition management. Runs the quarterly check-in cohorts.
Every Optimal member is matched with one NP. You see the same person every time. No rotating providers. No starting over each visit.
What it looks like when it works.
Sarah, 42
Goal
Sarah wanted to get ahead of her family history of heart disease — before it became a problem she was managing.
Why she joined Optimal
Her OHIP GP gave her 10 minutes and told her her cholesterol was "borderline." She wanted someone to actually engage with the numbers.
What we discovered
Her ApoB was 220 — well above the 80 threshold associated with long-term cardiovascular risk.
The plan
Targeted lifestyle changes with her NP, quarterly biomarker tracking, and a discussion of pharmacotherapy options.
90 days later, Sarah's ApoB was at 92 — tracking toward target, with a plan she can stay on.
The right-sized option for Barrie.
Walk-ins are for emergencies. Executive health clinics cost $3,700+ a year. Optimal is the practice most people actually need — between the two.
Optimal
Walk-in clinic
Traditional GP
Executive health clinics
Annual health exam
Varies
Your own dedicated provider
Wait times for appointments
Same or next day
Hours waiting
4-8+ weeks
Same or next day
Longer, more thorough visits
5–10 min
10–15 min
15 min
In-person and virtual care
Varies
Varies
Prescription refills without a visit
Sometimes
Body composition scans
Quarterly
Annual
Personalized health plan
Annual cost
$1,495
$0 (OHIP)
$0 (OHIP)
$3,700–$10,000
Optimal
You want a long-term relationship with a provider who has time for you.
Walk-in
Occasional acute issues.
OHIP practice
You already have one you like.
Executive health
You want advanced imaging and physician-led care.
Optimal works alongside your OHIP coverage — core medical visits are still billed through OHIP. Your membership covers non-OHIP services: unlimited messaging, InBody scans, personalized planning, and concierge coordination.
One tier. No surprises.
Couple and household pricing available on request.
Optimal Membership
$140/month
or $1,680 billed annually (save 2 months)
One provider. Unhurried visits. Quarterly body composition. Longevity-minded care.
Is Optimal for me?
Optimal is probably for you if…
You've been looking for a family doctor for months or years and keep hitting dead ends. You want more than 10 minutes with your provider. You care about where your body is going in the next 20 years, not just this week. You're navigating hormone changes and don't want to be dismissed. You'd rather pay for primary care that works than hope the system gets better.
Optimal probably isn't for you if…
You're looking for a walk-in clinic (we're membership-based). You need paediatric care (we see adults 18+). You want full executive-health imaging like whole-body MRI (we refer out). You're happy with your current family doctor — stay with them!
Frequently asked questions
Does this replace my family doctor?
Yes — you can transfer to us if you'd like, and we'll request records from your previous provider.
Is OHIP still billed for medical visits?
Core medical visits are still billed through OHIP. Membership covers non-OHIP services like unlimited messaging, InBody scans, the personalized health plan, and concierge coordination.
Can I add my spouse or family member?
Yes — household pricing available. Ask us about the rate during your Starter visit.
Can I cancel anytime?
Yes. No long-term contract, plus our 90-day money-back guarantee.
How soon can I be seen after joining?
Our 3-day booking guarantee means you'll see your NP within 3 business days of joining — or your next month is free.
Do you see kids?
Optimal is an adults-only practice. We focus on primary care, preventive medicine, and hormone health for patients 18 and older.
What if I need imaging or a specialist?
We coordinate the referral and track the result. Your NP stays looped in.
How is Optimal different from Maple?
Maple is virtual and transactional. We're your in-person primary care provider who knows you over years.
How is Optimal different from Medcan or Cleveland Clinic?
A fraction of the price, built for Barrie, longevity-focused from day one. We're NP-led; they're physician-led — the care models are different, and the pricing reflects that.
Book your free Optimal Starter.
30 minutes. Coffee. Tour of our new Barrie location. Free InBody scan. 15 minutes with your prospective NP. Walk away with your body composition report — join or don't. No pressure, no sales pitch.
Claim your StarterNot ready yet? Text us at (437) 370-0291.