Ad hand-off · October 12–13, 2026Every ad made on October 12–13, 2026, ready to upload, with the exact text for each one. Work through the go-live checklist, then launch the 12 marked Test now (six per service) and rotate the rest in as the test tells you.
Tick as you go. Ticks are saved in this browser only. 0 of 0 done
About an hour, start to finish.
Quick yes/no calls for Peter.
Meta's delivery system groups ads that look or say the same thing and spends on a few of them. A small local budget spread over 29 ads gives none of them enough spend to judge. So launch six distinct ideas per service, learn which angle wins, and rotate the rest in.
M3Know the cost before you startPrice up front, qualifies the booking · price card2
MV1-T“I just don’t feel like myself.”Emotional hook · video3
MB1Wide awake at 3 a.m., again.Relatable moment · photo4
MB5Menopause care without a referral or a family doctor.Access, no referral · clinic photo5
MB2Brain fog can be perimenopause, not just a busy life.Symptom awareness · photo6
MC1–5Menopause carousel, 5 cardsHow it works · carousel
LV1-T3 things to know before you book.A real person, trust · video2
L1One price. Everything included.Price and value · ledger3
L2Keep your family doctorObjection: my family doctor · diagram4
LB1Your own Nurse Practitioner in Barrie, with same or next-day visits.Local awareness · photo5
LB2Sick today, seen tomorrow, by an NP who knows you.Speed · photo6
LB3Your muscle, measured every 90 days.Muscle, measured · photo| Per service, per day | Launch |
|---|---|
| $50–60+ | All six Test now ads. Roughly $8–10 a day each gives every ad a fair week. |
| $25–50 | Ranks 1–4 only: the video plus three statics. |
| Under $25 | Ranks 1–3. Rotate in a new one every two weeks instead of testing side by side. |
These are rules of thumb for a single-city clinic. Recalibrate once week-one numbers come in: local CPMs vary a lot by season and audience.
Every ad was reviewed the way Alex Hormozi reviews ads: would a stranger stop, know it's for them, want the outcome, believe it, and know the next step? These are the lines that changed on the image. All primary text and headlines were rewritten to the same rules.
Barrie has a new kind of health clinic.
Your own Nurse Practitioner in Barrie, with same or next-day visits.
Vague becomes a specific outcome. “New kind of clinic” says nothing; your own NP and next-day visits is the dream outcome.
Same or next-day visits when something can’t wait.
Sick today, seen tomorrow, by an NP who knows you.
A scene the reader has lived, plus the relationship. Time delay goes to almost zero.
Your body composition, measured every 90 days.
Your muscle, measured every 90 days.
Concrete beats abstract: it names the one thing worth measuring, and the copy explains why muscle matters more each decade.
Every member gets a written 12-month plan.
Know exactly what to do for your health this year.
Sell the certainty, not the document.
Your own Nurse Practitioner for $1,495 a year.
Your own Nurse Practitioner for about $4 a day.
The same price reframed per day ($1,495 ÷ 365).
Medically necessary labs are still covered by OHIP.
OHIP still covers your medically necessary labs.
Lead with the reassurance: the objection is answered in the first three words.
Brain fog is a common perimenopause symptom.
Brain fog can be perimenopause, not just a busy life.
Names the wrong explanation she’s been giving herself, then reframes it. Curiosity, not a textbook line.
Menopause care in Barrie, led by a Nurse Practitioner.
Start menopause care in Barrie within days.
Description becomes outcome plus speed. Cutting the time delay raises perceived value.
Hot flashes don’t wait for a good time.
Hot flashes don’t wait, and neither should you.
Keeps the relatable hook and adds the push to act.
No referral or family doctor needed.
Menopause care without a referral or a family doctor.
Says what it is in the first word. The old line never mentioned menopause, so a stranger couldn't tell what was on offer.
Three months, one Nurse Practitioner, one price: $895.
Three months, one Nurse Practitioner, one price: $895 + HST.
Matches the price card and the consent form, so there's no surprise at the first visit.
Normal is a range. We talk about where you sit in it.
Normal is a range, and we look at where you sit in it.
Same idea, held to one sentence.
It starts with a free 15-minute call.
Menopause care in Barrie starts with a free 15-minute call.
Card 1 has to say who and where, or nobody swipes.
You get a written treatment plan.
You get a written plan and the same NP every visit.
Adds continuity: the same person at every visit, so the plan comes with someone who knows the history.
Book your free call at beoptimal.ca.
No referral needed: book your free call at beoptimal.ca.
Removes the last objection right at the call to action.
Here’s what $1,495 a year includes.
Here’s everything $1,495 a year gets you.
“Gets you” is about the reader, not the product.
Book a free intro call at beoptimal.ca.
Start with a free 15-minute call, no commitment.
Risk reversal: free, short and no strings.
Kept as they were: MB1 ("Wide awake at 3 a.m., again." is already a strong hook), M3, L2, MB6 and the round 1 headlines. Primary text everywhere now follows one shape: hook, then what you get and how fast, then the free offer.
Repeat for each ad. Every card below has its own files and copy buttons.
LV2-T, M3, MB1). Identity: the Optimal Facebook Page and @beoptimal.ca.Audience: women 35–60, about 40 km around Barrie, broad.
Audience: adults 35–70, about 40 km around Barrie, broad.
Optimization: Landing page views. Keep URL parameters exactly as written, because they're deliberately neutral (Meta restricts health advertisers).
One cut per ad, each in 9:16 and 4:5. Previews are compressed; the downloads are full quality.
Ad name LV1-T. Upload the 4:5 and 9:16 files as one ad.
Ad name LV2-T. Upload the 4:5 and 9:16 files as one ad.
Ad name MV1-T. Upload the 4:5 and 9:16 files as one ad.
Ad name LV3-T. Upload the 4:5 and 9:16 files as one ad.
Lists, stats, price cards, photos, diagrams and objections. Upload each as one ad, with the 4:5 file for Feed and the 9:16 file for Stories and Reels.
Each image carries the logo and one sentence, and Meta's Book now button does the rest. Carousels are five 4:5 cards: don't let Meta crop them to 1:1.
Four AI concepts from Ad Lab: engraved plates in the brand's sage-on-cream style, plus one macro photo. They follow the one-sentence rule. Turn on Meta's AI label when you upload them.
Three ideas and the one AI video. IV iron isn't open yet, so these sell the founding waitlist only: no price and no booking. It's a separate campaign from menopause and longevity.
When the IV iron page ships on beoptimal.ca, switch the destination to it and add the usual URL parameters. Once the November opening is confirmed, add "Opening November 2026." to each primary text.
The one AI video: a 6-second push-in on the empty infusion room, then the waitlist end card. Ad name IRV1. Upload the 4:5 and 9:16 files as one ad.
Instagram cuts of the video ads end on “Link in bio” instead of a Book button, because a drawn button can't be tapped.
